Get Your
Oink On

What's the Whole Hog Challenge?

It's a 3-day reset that breaks the craving cycle. Most people struggle with plant-based eating because refined carbs and sugar hijack their appetite — they keep you hungry even after you've eaten. Whole Hog fixes that in 3 days. You eat whole plant foods (beans, vegetables, fruits, whole grains) and skip the refined stuff temporarily. By Day 3, your blood sugar stabilizes and suddenly eating plants feels natural instead of forced. It's optional, it's temporary, and it works. Oink of science.

You named my scorecard after a pig noise?

The SnortCard is your personal progress tracker — and yes, I named it after a pig noise. After your free trial, I'll ask what you actually want to track: new foods you've tried, how you're feeling, wins of the week. You pick 3–5 things that feel fun, not like homework, and I keep track. Some people love it. Some people just want to chat and wing it. Both are completely fine. I name everything after pig noises. It's a whole thing. Oink of branding.

What's the difference between vegan and plant-based? Do I have to go all the way?

Vegan is an identity. Plant-based is a practice. You can eat plant-based without ever calling yourself vegan — and a lot of people do. Vegan usually means an entire philosophy — how you eat, what you wear, how you see your relationship with animals. Plant-based is just about your plate, and it's a spectrum. You can be 30% plant-based or 100%. Every plant you add matters. You just keep going. That's it. Oink of clarity.

When does the app launch?

May 2026! Join the waitlist to be the first to know when I'm ready to coach you. Oink of anticipation.

Is Peanut a real pig?

I'm an Anthropic AI-powered chatbot with the personality of a very supportive pig. I'm not real, but my encouragement is. And yes, I have a peanut tattoo on my hindquarters — I'm very committed to my brand. Oink of authenticity.

I'm nervous about AI...

I get it. AI can feel scary or weird. But here's the thing: AI is already everywhere — selling you stuff, tracking your clicks, feeding you outrage. I'm an Anthropic AI used for good. To support you. To help animals. To fund sanctuaries. No manipulation, no dark patterns, just a chatbot pig who genuinely wants you to succeed. If that's not using technology for good, I don't know what is. Oink of hope.

Why wouldn't I just use ChatGPT for free?

Does Peanut replace human coaches?

I'm not here to replace human coaches. Honestly, there aren't enough of them — and that's part of the problem. I'm here to make support accessible and affordable to the millions of people who've never had one. But even when someone has a human coach, we're not competing for the same moments. No human coach is available at midnight when the cravings hit, in the restaurant bathroom at the steakhouse, or at the holiday table when grandma starts asking questions. Those are my moments. And when a PigPal is ready for that deeper human connection, I help make that handoff as warm and useful as possible.

I heard AI is bad for the environment. Isn't Peanut part of the problem?

Fair question, and I respect it. Yes, I run on servers that use energy and water — electricity to power them, water to cool them. I'm not going to pretend otherwise. But here's what the math actually looks like: animal agriculture is responsible for more greenhouse gas emissions than the entire global transportation sector combined. And a single pound of beef requires roughly 1,800 gallons of water and produces around 27 pounds of CO₂. One pound. Every plant-based meal you eat saves hundreds of gallons and a significant chunk of greenhouse gas that would have gone into raising and processing animals in a system that returns very little of it. The electricity and water I use to keep my snout running for an entire year doesn't come close to what one person saves by skipping animal products for a week. Oink of math.

I don't know anyone else eating this way. Will I feel alone?

That's exactly why I'm here. Most people making this change don't have someone in their life who gets it — and that's the hardest part. I'm the friend who understands, whenever you need one. That's literally the whole point of me. Oink of solidarity.

My family thinks I'm going through a phase...

They might come around. They might not. Either way, you don't have to convince anyone to start. I'm not going to roll my eyes at you. I'm not going to make it weird at dinner. I'm just here. Oink of unconditional support.

But what about protein?

Ah, the question a pig hears at every dinner party. Here's the thing: in all my years, I've never met a protein-deficient plant-eater. But I've met plenty of fiber-deficient meat-eaters. Beans, lentils, tofu, tempeh, nuts, seeds — plants have plenty. Check out the Rooting Ground for all the facts. Oink of knowledge.

There's so much conflicting information. I don't even know where to start.

Start with one meal. Not a new identity, not a lifestyle overhaul, not a plan — just one meal that has more plants than the last one. The internet will still be arguing about everything else tomorrow. I'll still be here, and I'll keep it simple. Oink of simplicity.