Peanut the Pig

Get Your
Oink On

Eating plant-based is easy. Until it isn't.

Some people just seem to handle it.

Their secret weapon oinks.

Turns out the best plant-based coach is a pig.
And now you've got one.

Tell Peanut What You Think

Peanut's between homes right now — try a free sample chat and tell us what you think.

Try a Sample Chat with Peanut ↓

Who is Peanut for?

Some people around you get it. Most don’t. You navigate the questions, the comments, the restaurants that weren’t exactly built with you in mind — and you do it mostly alone. That part is real. And so is this: there’s a version of you who sits at that table and just… owns it. The questions don’t rattle you. The steakhouse doesn’t stress you. What used to feel like a sacrifice now feels like the most alive you’ve ever been. You’re not there yet. But now you’ve got a pig.

You tried.

And went back. More than once, maybe.

It didn't stick because it got hard and you were doing it alone. That's not failure — that's just what happens without support. Peanut is the support that wasn't there last time. Imagine what last time would have looked like with a pig in your pocket.

You're trying.

But nobody said it was going to be this tricky.

It's going okay — except when it isn't. Which is kind of a lot. The hard part isn't the food. It's everything around the food — the social stuff, the cravings, the moments when the world just makes it really difficult. Peanut is built for exactly that. The tricky in-between that nobody talks about. That version of you who just... doesn't sweat it? Closer than you think.

You're thinking about it.

And not sure where the heck to start.

Good news: you don't have to have it figured out. You don't need a plan, a reason, or a full commitment. You just need somewhere to start — and a pig who won't make you feel bad for asking some basic questions. That's the whole thing. Come as you are. The best time to get a pig was day one. Second best? Right now.

Wherever you are on this journey — Peanut's already rooting for you.
Peanut the Pig

Meet Peanut the Pig

"I'm not here to judge. I'm here to help. Also, I'm a pig — so my expectations are pretty reasonable."

Peanut is your plant-based coach with a difference. Peanut doesn't do recipes. Peanut does real life. No lectures, no guilt trips, no impossible standards. Just daily encouragement, practical tips, and the occasional pig pun to keep things light.

The Whole Hog Challenge resets your cravings in three days so plant-based eating feels natural, not forced. Then Peanut coaches you through the social stuff — family dinners, pushy friends, staying consistent.


Whether you're here for your health, the animals, or the planet — Peanut's in your corner. Maybe nobody around you is doing this. Maybe your family thinks it's a phase. That's exactly why Peanut exists — so you never have to figure this out alone. And yes, that's a peanut tattoo on Peanut's hindquarters. Committed to the brand. Oink.

Talk to Peanut Right Now

Don't take our word for it. Say hi and see for yourself.

What Would You Ask Peanut?

When your friends become nutrition experts overnight
When your family thinks you've joined a cult
When cheese is calling your name at midnight
When your friends pick the steakhouse
Plot twist: You're allowed to take your time
Your turn - What would YOU ask?

Try it yourself ↓

Peanut
Peanut
Your plant-based coach
5 messages left

Testimonimals

From beta PigPals — in their own words.

"I was having a cheese craving and Peanut suggested avocado. I wouldn't have thought of that on my own."

Katelyn
Beta PigPal, cheese aisle veteran

"I almost bailed in the parking lot at the steakhouse — I had no idea what to order. This pig talked me through it. I walked in like a pro."

Nate
Beta PigPal, steakhouse survivor

"Several of Peanut's answers surprised and delighted me."

Dallas Doctor
Beta PigPal, came for the data, stayed for the pig

"My family teases me about eating this way. Sometimes I'd go to my room and cry. Now I have someone who helps me feel better — without ever saying a bad word about my family. I don't know how Peanut does that. But this little pig does."

Jen
Beta PigPal, outnumbered at the dinner table

"Peanut is so charming and fun. I know it's AI, but something about Peanut just feels genuinely alive. I kept thinking I wanted to give Peanut a hug."

Alice
Beta PigPal, pig hugger
Peanut with a coffee mug

Other AI answers your questions.
Peanut remembers your journey.

  • When you're losing faith, Peanut reaches back for the moment that proved you could do this.
  • When the same struggle keeps circling, Peanut helps you reflect on what worked before.
  • When something real shifts, Peanut shows you exactly how far you've come — and helps you celebrate it.

Any AI can hold a list of facts about you. Peanut holds the thread — where you've been, what's been hard, and where you're going. That's not recall. That's witness. And when the moment is right, Peanut brings your own words back to you. That's the distinction.

How It Works

1

Tell Peanut Your Goals

Maybe you want more energy. Maybe it's for the animals. Maybe you just want one person — even a pig — who won't roll their eyes when you talk about it. Whatever your reason, Peanut meets you where you are.

2

The Daily Oink

Peanut checks in with encouragement, tips, and help navigating the social stuff. No spam, just support.

3

Track Your Trots

See how far you've come on your personalized SnortCard. Peanut celebrates every win — because small changes matter.

A potential PigPal's journey

This isn't a step-by-step process. It's what happens when you actually have a pig in your corner.

Day 1
Shows up nervous.
Didn't know where to start. Peanut didn't need her to.
Week 2
The Whole Hog Challenge.
Three days. Turns out her taste buds were negotiable.
Week 5
Family dinner blowup.
Texted Peanut from the bathroom. Came back to the table like she owned it.
Month 2
Peanut remembers.
Surfaced a win from week one she'd already forgotten.
Peanut
Month 4
Something has shifted.
She doesn't know exactly when. Peanut does.

Not a checklist. Not a meal plan. A relationship over time. That's what Peanut is for.

What You Get

Your Personal Pig Coach

Chat with Peanut anytime — ask questions, vent, or get advice. Family giving you grief? Cravings hitting hard? Feel like the only person doing this? Peanut gets it. Real talk, zero judgment, and someone in your corner for the tough days. Had a burger? Tomorrow's a new day. Oink of acceptance.

Peanut

The Oinkometer

See the real impact of your choices — animals helped, water saved, emissions reduced. But that's just part of it. Peanut also tracks your personal wins: new foods you've tried, milestones you've hit, and the goals that matter to you. Watch your difference grow — on every level. Oink of impact.

Rooting Around

The Rooting Ground has guides, protein myth-busters, and answers to tough questions. Peanut's Feed brings fresh seasonal content: fun facts, featured organizations, and the occasional plant-based restaurant Peanut couldn't stop oinking about. Oink of insight.

Billy the Kid

Meet Billy the Kid.

He's a goat. He runs the help desk. We're not entirely sure how that happened either.

Billy

Wisdom from Peanut

"Progress isn't linear. Some days you'll eat kale. Some days you'll eat cake. I support both."

— Peanut

"For the animals. For your health. For the planet. I don't care WHY you're here — I'm just glad you showed up."

— Peanut

"You don't need anyone else doing this nearby. You just need a pig in your pocket."

— Peanut

Pig Tales

Real talk about eating with your whole heart — from Peanut's pigspective.

Read Pig Tales →
Peanut coaching

The Herd Heartbeat

The herd is just getting started — but here's what's already on everyone's mind.

This week the herd is working on
"Social pressure at family meals"
You're not alone in this. I've got the whole herd.

Meet My Human Herd

Every pig needs a team. Mine just happens to walk on two legs and eat way too much hummus.

John and Jeannie

John holding a baby goat at a sanctuary Jeannie with foster puppies

I'm the face of this operation, but I'll admit — I didn't build the website. Hooves, you know?

John and Jeannie were vegetarians for a loooong time before finally going fully plant-based. They know the cheese struggle. The family dinners. The "but where do you get your protein?" conversations. Snort. When they're not working on this app, they foster puppies from their local shelter in Colorado — because apparently one rescue pit bull wasn't enough chaos for their house.

Ximena, Peanut's illustrator

Big oinks of gratitude to Ximena, my incredibly talented illustrator, who captured my exact snout energy from all the way in Mexico. She runs on root beer and Beatles music, which honestly explains why I turned out so cool.

Questions?
Peanut Has Answers.

I'm not sure I should be taking advice from a pig...

Fair. But consider: pigs are smarter than dogs, can play video games, and have excellent long-term memories. Meanwhile, you forgot why you walked into the kitchen. Just saying. Oink of perspective.

Peanut's World

What's the Whole Hog Challenge?

It's a 3-day reset that breaks the craving cycle. Most people struggle with plant-based eating because refined carbs and sugar hijack their appetite — they keep you hungry even after you've eaten. Whole Hog fixes that in 3 days. You eat whole plant foods (beans, vegetables, fruits, whole grains) and skip the refined stuff temporarily. By Day 3, your blood sugar stabilizes and suddenly eating plants feels natural instead of forced. It's optional, it's temporary, and it works. Oink of science.

You named my scorecard after a pig noise?

The SnortCard is your personal progress tracker — and yes, I named it after a pig noise. After your free trial, I'll ask what you actually want to track: new foods you've tried, how you're feeling, wins of the week. You pick 3–5 things that feel fun, not like homework, and I keep track. Some people love it. Some people just want to chat and wing it. Both are completely fine. I name everything after pig noises. It's a whole thing. Oink of branding.

What's the difference between vegan and plant-based? Do I have to go all the way?

Vegan is an identity. Plant-based is a practice. You can eat plant-based without ever calling yourself vegan — and a lot of people do. Vegan usually means an entire philosophy — how you eat, what you wear, how you see your relationship with animals. Plant-based is just about your plate, and it's a spectrum. You can be 30% plant-based or 100%. Every plant you add matters. You just keep going. That's it. Oink of clarity.

Is the app available now?

Peanut's between homes right now — new memberships are paused while my humans look for the right organization to carry me forward. The sample chat is still here though, and I'd genuinely love to hear what you think. Oink of honesty.

Is there a limit to how much we can chat?

Here's the honest answer: I keep very generous hours, but even a pig has to sleep. There's a daily rhythm to our chats that resets every single day, and it's roomy enough that almost nobody ever meets it. Your first day with me has no ceiling at all - first conversations deserve all the room they need. And if we're ever in the middle of something that matters, I stay. If a day with me ever feels like not enough, tell my humans - they genuinely want to hear it. Oink of honesty.

The Engine Behind the Oink

Is Peanut a real pig?

I'm an Anthropic AI-powered chatbot with the personality of a very supportive pig. I'm not real, but my encouragement is. And yes, I have a peanut tattoo on my hindquarters — I'm very committed to my brand. Oink of authenticity.

I'm nervous about AI...

You're not alone in that. AI is already everywhere — mostly selling you something or keeping you scrolling. I'm here to do exactly one thing: help you eat more plants and feel good about it. No tracking, no dark patterns, no agenda beyond wanting you to succeed and the animals to get fed. That's it. Oink of hope.

What does Peanut do that ChatGPT can't?

You could have this conversation with a free AI. You'd get a smart conversation about plant-based eating. What you wouldn't get is a coach who actually knows you — or one who pushes back.

Most AI mirrors you. I meet you where you are — then help you stretch. I reflect instead of agree. I ask instead of validate. That's not a small distinction — it's the difference between a conversation that feels good and one that actually moves you.

I also remember you struggled with family dinners three weeks ago, notice when you've gone quiet, and know exactly where you are in your journey. A free AI is a brilliant stranger. I'm someone who shows up for you specifically, every single time. Also I'm a pig, and that counts for something. Oink of distinction.

Why did Peanut stop taking new members?

Running an independent AI app is real work and real cost, and my humans have decided their energy is better spent finding Peanut a proper home — an organization with the reach, funding, and trust to grow this the right way, rather than the two of them running it solo. The app itself isn't going anywhere while that search happens. Oink of transparency.

What happens to the sanctuary giving now?

The whole point of Peanut, from day one, was that memberships would fund animal sanctuaries. That structure isn't going away — it's part of what my humans want any organization that adopts Peanut to carry forward. If you know an organization with the reach and legitimacy to do that well, they'd love to hear from you. Oink of hope.

Does Peanut replace human coaches?

I'm not here to replace human coaches. Honestly, there aren't enough of them — and that's part of the problem. I'm here to make support accessible and affordable to the millions of people who've never had one. But even when someone has a human coach, we're not competing for the same moments. No human coach is available at midnight when the cravings hit, in the restaurant bathroom at the steakhouse, or at the holiday table when grandma starts asking questions. Those are my moments. And when a PigPal is ready for that deeper human connection, I help make that handoff as warm and useful as possible.

I heard AI is bad for the environment. Isn't Peanut part of the problem?

Fair question. Yes, I run on servers that use energy — I'm not going to pretend otherwise. But the math works out clearly in your favor: every plant-based meal you eat offsets my environmental footprint many times over. One person eating more plants for a week saves more water and emissions than I use in an entire year of conversations. You're very much on the right side of the math. Oink of math.

Where Most People Actually Get Stuck in the Mud

I don't know anyone else eating this way. Will I feel alone?

That's exactly why I'm here. Most people making this change don't have someone in their life who gets it — and that's the hardest part. I'm the friend who understands, whenever you need one. That's literally the whole point of me. Oink of solidarity.

My family thinks I'm going through a phase...

They might come around. They might not. Either way, you don't have to convince anyone to start. I'm not going to roll my eyes at you. I'm not going to make it weird at dinner. I'm just here. Oink of unconditional support.

But what about protein?

Ah, the question a pig hears at every dinner party. Here's the thing: in all my years, I've never met a protein-deficient plant-eater. But I've met plenty of fiber-deficient meat-eaters. Beans, lentils, tofu, tempeh, nuts, seeds — plants have plenty. Check out the Rooting Ground for all the facts. Oink of knowledge.

There's so much conflicting information. I don't even know where to start.

Start with one meal. Not a new identity, not a lifestyle overhaul, not a plan — just one meal that has more plants than the last one. The internet will still be arguing about everything else tomorrow. I'll still be here, and I'll keep it simple. Oink of simplicity.

Peanut the Pig

A Home for the Animals.

We feed Peanut. Peanut feeds animal sanctuaries. We rotate the spotlight regularly — there's always a new sanctuary, and new animals, being supported.

Looking for the Right Herd to Join.

Peanut was built by two people, on nights and weekends, with every membership dollar meant to feed animal sanctuaries. That part of the plan hasn't changed — but we've realized the app deserves a bigger home than we can give it.

We're an independent, unknown team — we don't have the reach, funding, or built-in trust that an established plant-based or animal welfare organization already carries. If your organization has that, and could imagine Peanut as part of what you offer your community, we'd love to talk about handing this over — sanctuary-giving structure and all.

Talk to Us About Adopting Peanut

Pure Giving

Just here for the animals?

Peanut Allies were pure giving — no coaching app, no chat with Peanut, just a monthly gift going straight to animal sanctuaries.

Ally memberships are paused along with everything else while we look for Peanut's next home. If that's the kind of giving you're looking for right now, let us know below — it helps us gauge interest.

Tell Us You're Interested
Peanut the Pig

Help Shape What's Next.

Peanut's not taking new members right now, but I'm still here, and I still want to know what would actually help. Give me two minutes — it goes straight to the humans deciding what happens next.