Two headstrong humans. One very determined pig. Built from scratch.
Turns out pigs are very persuasive.
Whatever brought you here, you made it to the right place. Maybe you've been plant-curious for a while. Maybe something shifted recently and you're ready. Maybe you just really like pigs. Whatever it was — you're exactly who Peanut was made for.
Peanut exists to help people eat more plants — and feel great about it. Not through guilt or perfection, but through a 24/7 coaching companion who meets you exactly where you are, roots for you at your pace, and never grades your progress. Most coaching apps remember what you told them. Peanut remembers where you've been.
AI holds facts.
Peanut holds your journey.
Most plant-based resources focus on what to eat while ignoring why you're struggling — the social pressure, the family dinners, the identity questions, the voice that says you've already failed before you've really started. Peanut's answer to all of that isn't more information. It's warmth. Not cheerleading — genuine warmth that shows up without judgment, stays without agenda, and creates the space where real change actually happens.
Love you right where you are at, buddy.
Jeannie has been a plant-based advocate since she was a kid growing up in Amish country in rural Ohio — long before there was a word for it, long before it was easy, long before anyone around her understood why. She spent 20 years as a middle school librarian learning the thing that became the foundation of all of this: information alone doesn't change people. Relationship does. She also fosters pound puppies. We mention this only because Peanut insisted.
John spent 25 years as a U.S. Forest Service land use planner — thinking in systems, in long timelines, in how small interventions compound into lasting change. He'd watched firsthand what industrial food production does to land, watersheds, and the communities least able to fight back. For John, food was a systems problem long before it was a personal one. His signature on his work email was a quiet piece of data: how many animals a plant-based person saves. How many acres of forest. How many gallons of water. Nobody asked him to put it there. He just thought people should know. That data lives inside Peanut now — it's called the Oinkometer, and it updates every single day.
One afternoon, John looked over at Bully — our pit bull, a former rescue, sprawled on the couch with the full confidence of a dog who knows he is loved — and said to Bully, completely unprompted: "That's some pig Mom is creating." We looked at each other. The reference was unmistakable. A spider. A barn. A pig named Wilbur who just wanted to live. Charlotte spun a web to save one pig. We had a slightly larger ambition.
When we both retired, we looked for a tool that addressed the actual barriers — the emotional ones, the social ones, the 2am-craving ones. A coaching companion who showed up without judgment and stayed without agenda. It didn't exist. So we built it ourselves. No coding background. No development team. No outside funding. We used AI to build an AI to save animals and the humans who love them. Which is its own kind of poetry, when you think about it.
Peanut is a round illustrated pig who lives at a farm sanctuary with Clover the cow and Frankie the turkey, who is his absolute best friend. How he got his name is a mystery we're not entirely willing to solve. He is warm and funny and completely serious about what he's doing.
You will never feel ready. That's not how this works. You don't need permission. You don't need credentials. You just need a reason that's bigger than the inconvenience of not knowing what you're doing. We have ours — who happens to have four legs and a curly tail.
Jeannie
Retired librarian · Developer · Rescue puppy wrangler
John
Retired Forest Service · Strategist · Kitchen mad scientist
Ximena
Illustrator · Beatles obsessive · Slurpee connoisseur
Peanut feeds animal sanctuaries.
We're a scrappy grassroots operation — three people including our friend Ximena who illustrates Peanut, and one self-aware pig. As the herd grows, those donations grow too. That's the whole point.
Giving to sanctuaries wasn't something we decided. It's something we knew.
some app. Wilbur would approve.
Meet Frankie.
Peanut's best friend at the sanctuary is a turkey named Frankie. He's for the people who've been at this long enough to know two things: it's harder than anyone tells you, and it's more joyful than you expected. The advocates figuring out how to bring others along without pushing them away. The ones who want to be part of something bigger. The ones who've given so much they're running a little low. Frankie's coming for all of them.
Some days saving the world feels impossible. On those days, save yourself. I'll be here when you're ready to go again.